Web Video Sucks, But Here?s How It Can Be Great

Editor's Note: Jordan Kurzweil is Co-CEO of Independent Content, an agency that helps media companies launch new digital products and businesses. Prior to starting Independent Content, Jordan worked at AOL running original programming, and News Corp, where he helped bring its traditional brands to digital. You can follow him on Twitter @jordankurzweil. I love movies. I love TV shows. I hate web videos. They suck. But let me qualify: An overwhelming number of professionally produced made-for-the-web videos are just not worth watching and barely hold a viewer?s attention for their miniscule run-time. Largely, they're ill-conceived, poorly executed, poorly commercialized or downright boring.

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